Official Document – LGPD

55kk Privacy Policy – Data Protection and LGPD

55kk handles your personal data with full transparency, security, and respect for your privacy. Here you'll find exactly what we collect, how we use it, and what rights you have as a data subject.

Last updated: January 2026

How 55kk Protects Your Data

An overview of the privacy and security pillars that underpin the entire 55kk platform.

256-Bit SSL Encryption

All data transmitted between your device and the 55kk platform is encrypted to the same standard used by Brazil's largest banks. Your information is never exposed in transit.

LGPD Compliance

55kk operates in full compliance with the General Personal Data Protection Law (Law No. 13,709/2018). Every data collection and usage practice has been reviewed to uphold the principles and obligations set out in the law.

Your Guaranteed Rights

You can access, correct, export, or request the deletion of your data at any time. 55kk responds to rights requests within 72 hours, as required by the LGPD.

No Data Selling

55kk never sells your personal data to third parties. Data is shared with partners only when necessary for platform operations, and always under appropriate contractual safeguards.

Cookie Control

You have control over non-essential cookies. 55kk uses cookies only to improve your browsing experience, analyze platform usage, and support platform features — never for invasive tracking.

Secure Storage

Your data is stored on secure servers with strict access controls, continuous monitoring, and regular backup processes. Internal access is restricted to what is strictly necessary for operations.

55kk's Privacy Commitments

LGPD Compliance SSL 256-bit KYC Verification No data selling Response within 72h Right to erasure DPO available
1Who We Are and About This Policy

The 55kk is a Sports Betting and online entertainment platform operated for the Brazilian market, accessible at 55kk.express. This Privacy Policy describes how we collect, use, store, share, and protect the personal data of platform users, in accordance with the General Personal Data Protection Law (LGPD – Law No. 13,709/2018).

By creating an account, logging in, or using any feature of the platform 55kk, you confirm that you have read and understood this Privacy Policy. If you have any questions about how we handle your data, please contact our team at suporte@55kk.express — we respond within 72 hours.

The 55kk acts as controller of the personal data collected on the platform, defining the purposes and means of processing. Our Data Protection Officer (DPO) is available to handle any request related to personal data.

For Brazilian users: Your data is processed in full compliance with the LGPD. You have rights guaranteed by law — including the right to access, correct, port, and request the deletion of your personal data.

2What Personal Data We Collect

The 55kk collects personal data in the following situations and categories:

Data you provide directly during registration:

  • Full name and CPF (Cadastro de Pessoas Físicas)
  • Date of birth
  • Email address and mobile number
  • Full residential address (including ZIP code)

Data collected during the identity verification (KYC) process:

  • Photo ID copy (national ID, driver's license, or passport)
  • Selfie for identity confirmation
  • Proof of address issued within the last 90 days
  • Banking details linked to Pix or a bank account for withdrawal purposes

Data collected automatically during platform use:

  • IP address and approximate geographic location
  • Device type, operating system, and browser used
  • Pages visited, session duration, and interactions with the platform
  • Betting history, deposits, withdrawals, and transactions on the platform
  • Cookies and session identifiers (see the Cookies section)

Communication data:

  • Content from support conversations via chat, email, or WhatsApp
  • Communication preferences and notification settings configured by the user

The 55kk collects only the data strictly necessary for the purposes described in this Policy. We do not collect sensitive data such as racial origin, religious belief, or health information, except where required by specific legislation.

3How We Use Your Personal Data

The data collected by 55kk are used exclusively for the following purposes:

  • Creating and managing your account: identity verification, authentication, support, and account-related communications.
  • Processing of financial transactions: deposits via Pix, boleto bancário, credit or debit card, PicPay, Mercado Pago, and TED bank transfers (Nubank, Itaú, Bradesco, Banco do Brasil), as well as withdrawal processing via Pix.
  • Provision of platform services: Sports Betting on football (Brasileirão Série A, Copa do Brasil, Libertadores), volleyball, basketball (NBB), MMA/UFC, e-sports, live casino, slots, crash games, and other betting categories.
  • Fraud prevention and legal compliance: KYC verification, suspicious transaction monitoring, anti-money laundering, and fulfillment of regulatory obligations.
  • Responsible gambling: monitoring of usage patterns to identify behaviors that may indicate problematic activity and trigger protective measures, in accordance with our responsible gambling policies.
  • Platform improvement: usage data analysis to improve features, fix bugs, and develop new functionality based on real user behavior.
  • Communications and marketing: sending promotions, bonuses, and platform updates — always with the option to unsubscribe at any time.

The 55kk does not use your data for automated decision-making that produces legal effects on you without human review being available upon request.

4Legal Basis for Processing (LGPD)

All personal data processing carried out by 55kk relies on at least one of the legal bases established under the LGPD:

  • Contract performance (Art. 7, V): processing necessary to deliver the services you agreed to when creating your account, including bet processing and financial transactions.
  • Compliance with a legal obligation (Art. 7, II): processing required by applicable law, including anti-money laundering regulations (Law No. 9,613/1998) and Sports Betting sector regulations.
  • Legitimate interest (Art. 7, IX): processing for fraud prevention, platform security, and service improvement purposes, provided it does not harm your interests or fundamental rights.
  • Consent (Art. 7, I): for marketing communications and non-essential cookies, with the option to withdraw consent at any time.

The 55kk documents the legal basis for each processing activity in its Record of Processing Activities (RPA), as required by the LGPD. You may request information about the legal basis applied to the processing of your data by contacting our DPO.

5Sharing Data with Third Parties

The 55kk does not sell your personal data to third parties under any circumstances. Data sharing occurs only where strictly necessary for platform operations:

  • Payment providers: data required to process transactions via Pix, boleto, credit/debit card, PicPay, and Mercado Pago is shared with the respective providers, who operate under their own terms and privacy policies.
  • Identity verification services (KYC): specialized identity verification partners receive the data needed to confirm your identity, operating under strict confidentiality agreements.
  • Technology providers: cloud infrastructure, data analytics, and security providers acting as data processors under contracts with protection clauses compliant with the LGPD.
  • Live Casino game providers: session data required to run live games, slots, and crash games provided by certified suppliers.
  • Public authorities: when required by law, court order, or regulation applicable to the betting sector in Brazil.

All third parties that receive personal data from users of 55kk are contractually required to handle such data with the same level of protection demanded by this Policy and the LGPD.

6Data Security and Protection

The 55kk adopts a robust set of technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or improper disclosure:

  • 256-bit SSL/TLS encryption across all communication between your device and the platform's servers.
  • Encryption of data at rest for financial information and identity documents on file.
  • Role-based access controls ensure that only employees with a specific need are granted access to certain categories of data.
  • Continuous security monitoring with intrusion detection systems and automatic alerts for suspicious activity.
  • Regular penetration testing and security audits carried out by independent teams.
  • Multi-factor authentication for all internal access to systems that process personal data.

In the event of a security incident that may affect your personal data, the 55kk is committed to notifying you and reporting the incident to the National Data Protection Authority (ANPD) within the deadlines established by the LGPD, including details about the nature of the incident, the data affected, and the measures taken.

Your responsibility: Your account security is also your responsibility. Use strong passwords, never share your credentials, and enable two-factor authentication whenever available. 55kk will never ask for your password via email, chat, or phone.

7Cookies and Tracking Technologies

The 55kk uses cookies and similar technologies to ensure the platform works correctly, analyze usage, and improve the user experience. The types of cookies used are:

  • Essential cookies: Required for the platform's core functionality — authentication, session security, and basic account preferences. These cannot be disabled without affecting platform performance.
  • Analytics cookies: They collect aggregated data on how users navigate the platform, which pages are most visited, and where difficulties arise. We use this data to improve the experience. They can be disabled in your privacy settings.
  • Functional cookies: Store preferences such as language, layout, and notification settings to personalize your experience. Disabling them may affect non-essential features.

The 55kk does not use tracking cookies for behavioral advertising targeted at third parties. You can manage your cookie preferences at any time through your browser settings or the privacy options available on the platform.

8How Long We Keep Your Data

The 55kk retains your personal data for as long as necessary for the purposes for which it was collected, or as required by law:

  • Active account data: retained for as long as your account remains active on the platform.
  • Financial and transaction data: retained for a minimum of 5 years after the transaction, in accordance with anti-money laundering regulations and Brazilian tax requirements.
  • Identity documents (KYC): retained for a minimum of 5 years after account closure, in accordance with legal obligations.
  • Betting records: kept for a minimum of 5 years for dispute resolution and compliance with industry regulations.
  • Support communications: retained for up to 2 years after the interaction is closed, for quality control and complaint resolution purposes.
  • Marketing data (with consent): retained until consent is withdrawn or a deletion request is made.

Once the applicable retention period expires, your data is securely deleted or anonymized so it can no longer be linked to you as an identifiable individual.

9Your Rights as a Data Subject

The LGPD guarantees you, as a data subject, a set of rights that 55kk is committed to respecting and facilitating. You may exercise any of the following rights at any time:

  • Access: obtain confirmation that we process your data and access a copy of the information we hold about you.
  • Correction: request the correction of incomplete, inaccurate, or outdated data.
  • Deletion: request the deletion of your personal data, subject to cases where retention is required by law.
  • Portability: receive your data in a structured, commonly used, and machine-readable format, or request its transfer to another controller.
  • Right to Object: object to data processing carried out on the basis of legitimate interest, where there is valid grounds to do so.
  • Consent withdrawal: withdraw your consent for processing based on that legal ground, without affecting the lawfulness of any processing carried out prior to withdrawal.
  • Sharing information: find out which public and private entities 55kk has shared your data with.
  • Automated decision review: request human review of decisions made through automated processing that affect your interests.

To exercise any of these rights, contact our DPO at suporte@55kk.express with the subject line "LGPD Rights – [your name]". We will respond within 72 hours with confirmation of receipt and the expected timeframe for handling your request.

10International Data Transfers

In some cases, the operation of 55kk may involve transferring personal data to servers or partners located outside Brazil — for example, cloud infrastructure providers or casino game suppliers headquartered abroad.

When this occurs, 55kk adopts the safeguards required by the LGPD to ensure that the level of protection applied to your data is no less than that required under Brazilian law:

  • Transfers to countries with an adequate level of protection recognized by the ANPD.
  • Standard contractual clauses incorporated into agreements with international suppliers, requiring compliance with LGPD principles.
  • Impact assessment prior to any new international personal data transfer.

You can request information about international transfers involving your personal data by contacting our DPO.

11Minors

The platform 55kk is intended exclusively for individuals aged 18 years of age or older. We do not knowingly collect personal data from individuals under 18 years of age, and any account identified as belonging to a minor will be terminated immediately.

If you are a parent or legal guardian and believe your child or dependent has created an account on 55kk, please contact our support team immediately at suporte@55kk.express. We will take all necessary steps to close the account and delete the collected data, as required by the Child and Adolescent Statute (ECA) and the LGPD.

Minor protection: 55kk uses active identity verification to prevent users under 18 from accessing the platform. Registration requires a CPF, which is validated against official databases to confirm legal age.

12Changes to this Privacy Policy

The 55kk may update this Privacy Policy periodically to reflect changes in our practices, platform features, or applicable legal and regulatory requirements.

When changes are material — meaning they significantly alter the way we process your data — we will notify you at least 7 days in advance by email before the new terms take effect. For minor changes, updating the date at the top of this page is sufficient notice.

We recommend reviewing this Policy periodically. Continued use of the platform after any update takes effect will be considered acceptance of the new terms. If you disagree, you may close your account before the changes come into force.

13Contact, DPO & Privacy Channel

For any questions related to this Privacy Policy, the processing of your personal data, or the exercise of your rights as a data subject, you may contact the 55kk through the channels below:

  • General email: suporte@55kk.express
  • Privacy channel (DPO): suporte@55kk.express with the subject line "Direitos LGPD"
  • Live chat: available 24 hours a day, 7 days a week, directly on the platform
  • WhatsApp: support in Portuguese via mobile

Our privacy team acknowledges rights requests within 72 hours and provides a full response within 15 days — a period that may be extended once by the same duration, as permitted under the LGPD, with appropriate justification.

If you are not satisfied with the response from 55kk to a privacy request, you have the right to file a complaint with the National Data Protection Authority (ANPD), the federal authority responsible for enforcing the LGPD in Brazil.

Your Rights Under the LGPD

55kk ensures the exercise of all rights provided under Law No. 13,709/2018. Just submit a request — we respond within 72 hours.

🔍
Data Access

Request a copy of all personal data 55kk holds about you, presented in a clear and organized format.

✏️
Correction

Request the correction of any incomplete, inaccurate, or outdated information in your 55kk account.

🗑️
Deletion

Request the deletion of your personal data, subject to cases where the law requires a mandatory minimum retention period.

📦
Portability

Receive your data in a structured, machine-readable format for transfer to another service.

🚫
Objection

Object to data processing carried out on the basis of legitimate interest where there are justified grounds to do so.

↩️
Withdrawal of Consent

Withdraw your consent for marketing communications or non-essential cookies at any time, with no penalty.

To exercise any of these rights, please contact our DPO:

suporte@55kk.express Subject: "LGPD Rights – [your name]" · Response within 72 hours

Summary: Data, Purposes & Retention Periods

A quick overview of the main data processed by 55kk, what it is used for, and how long it is retained.

Data Category Primary Purpose Retention Period
Full name, CPF, date of birth Registration & KYC 5 years after account closure
Email and mobile number Communication & authentication While account is active + 2 years
Identity Documents Identity Verification 5 years after account closure
Financial transaction data Payments and compliance Minimum 5 years (legal obligation)
Betting history Service and disputes Minimum 5 years
Browsing Data and IP Security and analytics 90 days (logs) / 1 year (aggregated analysis)
Support history Quality & complaints 2 years after the interaction ends
Marketing preferences Promotional communications Until consent is withdrawn

Responsible Gambling

Betting is entertainment. 55kk is committed to keeping you in control of your experience at all times.

Betting Limits

Set daily, weekly, or monthly limits directly in your profile. The system automatically blocks activity once a limit is reached.

Voluntary Break

Set 24-hour, 7-day, or 30-day breaks directly through the app — no need to contact anyone. Instant and hassle-free.

Transparent History

Access your full betting history, wins, and losses at any time. Complete transparency so you can track your own habits.

+18 Required

55kk verifies the identity and age of all users. Anyone under 18 is strictly prohibited from using the platform.

Your Data Protected. Your Account Secure.

55kk combines bank-level security with Brazil's best Sports Betting experience. Sign up for free, deposit from R$ 20,00 via Pix and bet on football, volleyball, MMA, e-sports, and much more — with the peace of mind that your data is in safe hands.

SSL 256
end-to-end encryption
Full LGPD compliance
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